P+P advises Equistone on the sale of Streetwear retailer DefShop

September 2017

Affiliates of Equistone Partners Europe ("Equistone") acquired a majority interest in DefShop, a leading multichannel retailer for streetwear and hip-hop clothing in Germany.

On the sales side are the company founder Alexander Büchler and his family, who will remain in the company with a minority interest. In addition, the management of DefShop will also hold shares in the company. The transaction is still subject to approval by the responsible antitrust authorities.

DefShop was founded in 2006 by Alexander Büchler. Today, the Berlin-based company employs about 180 people and serves almost 1 million customers across Europe.

The range includes over 25,000 items from more than 350 brands, including Adidas, Nike, Jack&Jones and Converse. Under the umbrella brand Herobrands, numerous private brands such as DNGRS, Just Rhyse and Bangastic as well as license brands such as Thug Life and Eckô are also offered.

The products are distributed via two stores and online via the B2B platform Roadmap1, through which DefShop manages its network of European wholesale customers, such as Amazon, eBay, Vaola and Rakuten.

P+P Pöllath + Partners comprehensively advised Equistone on the transaction with the following team:

P+P Pöllath + Partners regularly advises Equistone, most recently on the sale of EuroAvionics to the HENSOLDT Group or on the acquisition of a majority share in chemical company United Initiators.