POELLATH advises Jebsen Capital on investment in woom
Founded in 2013 in a garage in Vienna, woom has since grown into an international company that is represented in 30 countries: in addition to Austria, Germany and Switzerland, among others, also in the Scandinavian countries, Spain, France and Italy, as well as in the USA and in Asia. Over the past ten years, woom has established itself as a premium lifestyle brand, with an average annual growth rate of around 50 percent. In 2021, the children’s bike manufacturer had 86 million in sales.
Jebsen Capital, with offices in Hong Kong, Shanghai and Berlin, is the investment arm of the well-established Jebsen Group. Its investment strategy focuses on investing in industry-leading companies that offer innovative products, services and experiences. Jebsen Capital invests its own capital and thus acts as a long-term partner for entrepreneurs without being bound to the typical cycles of investment funds. Partnering with Jebsen Capital allows portfolio companies to benefit from more than a century of experience building brands in Greater China.
Bregal Unternehmerkapital (“BU”) is a leading family investor with offices in Munich and Milan. BU’s funds invest in medium-sized companies headquartered in Germany, Austria, Switzerland and Northern Italy. Since its inception in 2015, BU’s managed funds have invested over EUR 2.6 billion in more than 90 companies.
POELLATH provided comprehensive legal advice to Jebsen Capital with the following team: