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POELLATH advises AB Tasty on acquisition of epoq internet services

AB Tasty, a global, high-growth, experience optimization company, acquires epoq internet services, a software provider and expert in AI-powered 1:1 personalization in e-commerce. The transaction volume is confidential.

Founded in Paris in 2013, AB Tasty is a global leader in experimentation, personalization and feature management solutions that enable companies to validate ideas while maximizing their impact, minimizing risk and accelerating time to market. The company has offices from France to the UK and the US to Singapore.

epoq internet services GmbH enables retailers and manufacturers to optimize a wide range of touchpoints in their digital commerce with an AI-powered “1:1 Personalization Experience Platform” and provide 1:1 customer communication throughout the entire customer journey.

POELLATH provided comprehensive legal and tax advice to AB Tasty with the following team:

Press release (German)
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Monika Goede
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Andreas Kühnert, LL.M.
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Dr. Michael Inhester
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Dr. Nico Fischer
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Christine Funk, LL.M.
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